Together, Joseth Modest and I teamed up with Citi Bike Miami, a bike-sharing program. Since we didn't think there were enough advertisements for Citi bike Miami, we decided to choose it. Along with Wynwood and Brickell, Miami is well-known for its notorious art deco. This initiative aimed to make advertisements that encourage more individuals to sign up.
We intended to incorporate color throughout the design in addition to the traditional Miami font, which is reminiscent of Miami Vice. We thought the original Citi Bike Miami logo might use extra color to better represent Miami because it was a little too simple.
We wanted to highlight Miami's unique, artistic look in the majority of the advertisements. As you can see below, my partner Joseth and I recreated the Citi bikes and some of the buildings on Ocean Drive. We also duplicated the Miami buses.
AD Mock ups
Video- Instagram and Twitter Post